Saudi MICE industry to make its first appearance in Riyadh

Wednesday, February 7, 2018


Saudi MICE industryLately, the Kingdom of Saudi Arabia has been immensely investing in rebuilding its infrastructure, altering and developing the MICE industry to greet meetings and business events more and more. Currently, it has over 500 first class hotels, along with convention and event facilities with all prime international hotel groups having their properties in the major cities.

The mark of national transformation of Saudi MICE industry has been first witnessed with the establishing of Saudi Academy for event management in March 2017. Then we have also seen exhibiting for the first time at IMEX in Frankfurt in May 2017. A pavilion organizing numerous successful Saudi events organizing companies marketing their events facilities and services. Later, the declaration of Saudi Arabia membership in ICCA was made on January 2018. Not finally, a supposed sign by hosting a Saudi Meetings Industry Convention (SMIC) in Riyadh on Feb. 18–20, 2018 where all investors and professionals of this industry congregated, exchange knowledge and ideas, network, and discuss on how they can be global leaders.

Recognized in September 2013, the Saudi Exhibition and Convention Bureau were set up with an authorization to perk up the Saudi MICE industry. Prince Sultan Bin Salman Bin Abdulaziz, president of the Saudi Commission for Tourism & National Heritage (SCTH) and chairman of the Supervisory Committee of the Saudi Exhibition & Conference Bureau (SECB), has explained that the Kingdom of Saudi Arabia will soon turn into a global leader in the Meetings industry.

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