Saudi Show discusses the future of entertainment industry

 Wednesday, September 21, 2022 


Saudi Event Show from 19th to 20th September is bringing together the who’s who of the region’s MICE and entertainment sector in the Kingdom.

The two-day event is taking place at the Hilton Riyadh Hotel & Residences in Riyadh, Saudi Arabia, and features over 25 free-to-attend live seminars covering the latest trends and developments vital to the sector.

Over 2500 event professionals and 50 exhibitors from across the region will be present at the show.

These attendees will include event organisers, entertainment industry professionals, marketing, PR, and creative experts, operations experts, event technology and solution providers, regulators, and other important stakeholders.

A gauge of the Kingdom’s entertainment landscape

As per John Lickrish, CEO of Flash Entertainment, the Saudi Event Show is a superb gauge of the Kingdom’s entertainment scene, therefore it goes without saying that it is a crucial occasion for them.

Their expansion ambitions and mission to support the local sector have parallels to the Kingdom’s explosive rise in entertainment.

They are enthusiastic about the direction the industry is taking and are looking forward to contributing to that ambitious growth.

Saudi Event Show is a fantastic venue for networking, knowledge sharing, and investigating prospective business relationships.

Organised by Informa Connect, Saudi Event Show includes seminars exhibiting case studies and success stories from the Middle East and the Kingdom of Saudi Arabia to glean local expertise as well as international best practises and innovation.

As said by Dr. Eihab H. AbouRokbah, CEO of the Saudi Entertainment Academy (SEA), it was great to witness so many national and international businesses showcasing their knowledge, perceptions, and technology.

He expressed excitement at the opportunity to discuss his viewpoint, the crucial role that events play in Saudi Arabia’s economic development, and how they may assist realise Saudi Arabia’s 2030 Vision.

Other significant subjects covered at the event included “Women in the Event Industry – Flipping the Narrative,” “Go Green: Embedding Sustainable Strategies from the Get-Go,” “Discovering the Emerging Trends Shaping the Future of Event Technology,” and “Transforming the Recruitment Game in the Events Industry & Beyond.”

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