Saudi Tourism Authority and Emirates airline signs initial pact for improving inbound tourism into the kingdom

Saturday, February 19, 2022

The Saudi Tourism Authority and Emirates airline signed an initial pact for improving inbound tourism into the kingdom and attract new sections of travelers across the airline’s extensive global network.

The new agreement aims to capitalize on the airline’s global network of more than 120 cities for attracting leisure travelers to visit Saudi Arabia’s attractions.

The agreement says that the Emirates and the STA will explore opportunities to work together on key initiatives to boost the kingdom’s global tourism attractiveness, including promotional activity and travel trade support across key global source markets to change interest into bookings and sharing insights around market and customer trends, among other initiatives.

“We have a shared objective to contribute to the kingdom’s broader tourism plans to attract a diverse range of visitors, strengthen awareness of its iconic sites and make them more accessible through enhanced connectivity,” said Emirates president Tim Clark.

“The memorandum of understanding signed between the STA and Emirates airline will enable us to reach over 120 destinations around the world and attract tourists from these destinations to various Saudi destinations,” said Fahd Hamidaddin, chief executive and board member of STA.

Emirates and the STA will also think about ways to improve the travel experience for those traveling to Riyadh, Jeddah, Dammam and Madinah, the airline’s four gateways.

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