Saudi Tourism Authority (STA) holds ‘Journeys in Arabia’ – a special online event

Published on : Saturday, February 20, 2021

The Saudi Tourism Authority (STA) recently held ‘Journeys in Arabia’, a special online event curated particularly for Travel Trade Partners around the globe. The travel offerings provided by Saudi were highlighted with the help of this event.


The global travel industry is going through its most profound change. With the evolving of landscape, it is important than ever to inspire, engage and educate travel trade when the world safely re-opens and travel restarts.


Saudi Arabia is a relatively new destination on the global stage. As the authentic home of Arabia, Saudi offers unique, diverse and incomparable experiences, a land rich in natural assets, culture, heritage and adventure.


The virtual engagement series, taking place across six markets around the world, is a unique initiative for STA, providing inspiration and excitement, designed to inform partners about the diverse products and experiences that Arabia offers.


Fahd Hamidaddin, CEO, Saudi Tourism Authority initiated the event with his welcome address.


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