Published on : Wednesday, April 12, 2017
Following a bargain struck between Scotland’s tourism agency and TripAdvisor, Scotland could see a £150 million boost to its economy. Scottish First Minister Nicola Sturgeon confirmed the deal and said that this deal would promote Scottish tourism to 70 million potential new visitors.
The two organizations will work on a joint marketing campaign in the UK and it is hoped that the £150 million will be delivered over the next three years. To quote Ms. Sturgeon, “Our tourism industry has always been strong – spending by North American visitors leapt by almost 28 per cent to £633m in the last year alone. However, it’s crucial that we ensure Scotland’s appeal reaches as wide an audience as possible.
This collaboration will ensure that millions more people will understand Scotland’s appeal, and boost Scotland’s tourism industry for years to come. She added, “The fact TripAdvisor has chosen Scotland as its first European partner shows just how resilient they believe Scotland’s economy to be – and the fact we were voted the second-best country in the world to visit by the Rough Guide means site visitors are guaranteed a good holiday.”