SCTDA presents attractive show at ITB Berlin

Tuesday, March 14, 2023

The Sharjah Commerce and Tourism Development Authority (SCTDA) displayed an attractive image of the current and forthcoming times regarding tourism of the emirate in a creatively designed pavilion at ITB Berlin this year.

Backed by the newest digital technologies, the pavilion became a well-liked store of doings and business networking for three days. It offered visitors with a vibrant experience of Sharjah’s prominent tourist spots.

The emirate’s multiple natural and artificial landscapes were on display, encouraging a thrilling journey that upholds adventure, culture and sustainability.

SCTDA headed a delegation of 15 public and private units, representatives of tourist office and travel agencies from Sharjah, who presented upcoming investment prospects in tourism for visiting industry professionals, tourism industry bests and prospective partners in a succession of conferences.

Over the years, Sharjah has become one of the regional frontrunners in sustainable tourism, eco-tourism, adventure and cultural tourism, which are playing a pivotal role in boosting and stabilizing socio-economic history and the natural setting of the emirates.

Moreover, a new landmark attainment for Sharjah Tourism happened at ITB Berlin, with the Arab Union for Tourist Media mentioning Khorfakkan as the Best Arab Tourist City for this year.

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