Seoul Convention Bureau: MICE will stand for “Meet Innovatively with Cooperative Energy

Published on : Thursday, December 10, 2020

The primary role of SCB is to promote Seoul, an attractive MICE destination full of natural ‘Bleisure’ charms. The PLUS SEOUL support program was revamped once again by lowering the requirement and enriching customization added in preparing another successful year. With the pandemic gluing people on the ground in front of the computer screens, SCB faced the most challenging time and decided to bring the destination to the people instead. The Virtual Seoul platform created as an innovative destination marketing tool closely reflecting the city in its look and functions. It broadens the definition of a virtual meeting as e-conference, virtual tour, live discussion, gamification, cultural activities, promotional booth are all available. The success of the very first virtual round table of the UIA Association’s continued to other local and international MICE events, as well as the virtual fam tour inviting major MICE media.

Vitalizing the eco-system of local MICE industry by maintaining close partnership is as much important as to being a destination marketing body of the region. SCB took the leading role in response to the pandemic and provided consultations on various situations to Seoul MICE Alliance (SMA) members and other local private sector, distributed PPE materials, such as facial masks and hand sanitizers and managed digital marketing activities of the industry. These collaborative actions with local MICE sector persisted with advertising the venues and services on SNS channels of SCB, producing VR videos of venues and services, opening discussions on the current and prospective situations as well as participating in joint campaigns. The SCB’s leadership of creating the sustainable energy with private sectors in crisis was recognized by International Convention and Conference Association (ICCA) and rewarded with the Best Marketing Award- Special Edition 2020.

Seoul Convention Bureau also welcomed an opportunity to strengthen the bonds with global MICE society when joined the ICCA Congress 2020 as one of six HUB CITIES. Though meeting face-to-face is restricted, MICE events bring innovative solutions to create the synergy, sustain the partnership, go through the crisis with cooperative energy. It is in fact the embedded value that the bureau aims to spread with the support program PLUS SEOUL- “Boost your business event experience with lasting stories and bonds.” Seoul Convention Bureau moves slowly but steady ON-line and for ON-site, together.

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