Seoul’s Destination Marketing extended to Virtual World

Published on : Wednesday, September 16, 2020

Seoul Convention Bureau (SCB) is launching the most innovative way of MICE Destination Marketing in response to the new era the industry is facing. Instead of holding the marketing activities back, SCB had decided to make a big step forward. SCB has created a Virtual Seoul Platform as an essential source to be used towards holding more MICE events in the digital world. This is the first case in the world in which Destination Marketing Organization is presenting a virtual platform up front in promoting the city as a striking MICE destination.

The Virtual Seoul Platform is designed to accommodate various types of MICE event. It portrays the actual Seoul in a simpler 3D graphics showing close resemblance in locating the venues and nature. The web-based format allows the highest accessibility also the easiest as a link is all you need to get in without going through downloading and installing a program. It works on mobile devices with recent internet web browsers, such has Chrome, Edge and Safari. There are five venues situated on the platform representing different charms of Seoul- a beautiful traditional palace, a modern cultural complex, an all-time favorite classic landmark tower, artificial islands, a green space embraced in the city. They each developed into a conference hall, workshop rooms, a promotional booth, a VR theater and a lounge area. Customizing the venue to serve different functions according to the specific needs of an event is manageable as a range of possibility is wide.

The attractiveness of Seoul MICE industry was carefully extracted into well-made VR videos. There are 360˚ VR videos on Seoul’s landmarks, Unique Venues, Teambuilding at the VR theater and they are filmed in the first-person point of view to present them as if one is taking a virtual tour. Riding a rickshaw to hanok village, taking a glimpse of a temple stay program and taking a site inspection of a cruise venue are some of the programs on the list. The tour is extended to Seoul’s partner cities, Gangwon and Gwangju and an array of special tour videos from with an Honorary Seoul Tourism Ambassador, Eunwoo Cha. The well-known Honorary Tourism Ambassador of Seoul- the most popular group in the world- BTS also welcomes the attendees with the official promotional video on the billboard at the lobby.

UIA Associations Round Table Asia-Pacific 2020 is scheduled to be hosted its first virtual roundtable at virtual Seoul on September 17 to 18. Virtual Seoul has the poster at various places and venues and audience engaging programs are adjusted to hold the best roundtable including a stamp tour with surprising prizes. Jihyun Kim, a director at SCB mentioned that the Virtual Seoul Platform is versatile that it has endless possibilities and rooms to be improved in the coming years by adding more venues or programs and become a universal source for organizing and hosting any MICE events.

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