Series by Marriott Debuts in India with 26 Openings Across Key Destinations, Expanding Marriott’s Reach in Asia

Published on December 9, 2025

By: Tuhin Sarkar

Series by Marriott, a new and exciting collection brand, has made its global debut in India, with the launch of The Fern Hotels & Resorts, Series by Marriott. This new brand is set to introduce a fresh and regionally rooted hospitality experience across key destinations in India, bringing together locally recognised hotel groups under the trusted umbrella of Marriott Bonvoy. The launch marks a significant milestone in Marriott International’s global expansion and strategic partnership with Concept Hospitality Private Limited. With 26 hotels opening in the first phase, spanning across 23 cities in India, Series by Marriott is perfectly designed for the growing domestic market and international visitors seeking reliable, affordable stays with a local touch. The brand’s emphasis on comfort, reliable service, and regional relevance ensures that guests will experience both the warmth of local culture and the global standards of Marriott. This debut is a testament to Marriott’s commitment to bringing its trusted services to India’s thriving tourism sector, offering both business and leisure travellers unforgettable experiences.

Series by Marriott: A Collection for Global Domestic Travelers

The concept behind Series by Marriott is simple yet impactful. This collection brand caters to ‘global domestic’ travelers who value comfort and local charm. With over 1900 rooms across 26 hotels, the brand brings a unique offering to India’s hospitality scene. Series by Marriott is designed to combine modern amenities with locally relevant experiences, offering guests a genuine connection to the destination. Each property in the collection embodies the essence of its surroundings while maintaining the high standards of Marriott’s global network. The launch of The Fern Hotels & Resorts, Series by Marriott introduces a new hospitality model that is built on a foundation of sustainability, artisanal craftsmanship, and community-driven experiences. Whether guests are visiting bustling business hubs or serene leisure destinations, Series by Marriott provides a space to unwind, connect, and experience the local culture in a comfortable and sophisticated setting.

The Fern Hotels & Resorts: A Sustainable and Authentic Introduction

The Fern Hotels & Resorts is the first brand under Series by Marriott, showcasing the perfect blend of eco-sensitive hospitality and regional authenticity. The properties are designed to reflect India’s cultural diversity while ensuring sustainability is at the forefront of every guest experience. With eco-friendly practices, the hotels promote responsible tourism while offering a high-quality stay. Each property features well-designed spaces, sustainable design elements, and artisanal touches that resonate with the character of the surrounding areas. Sustainability is a core value for Series by Marriott, and The Fern Hotels & Resorts is a prime example of how the brand is integrating green initiatives into its operations. Guests can enjoy a luxurious stay while knowing their travel is supporting the preservation of local environments. With properties offering a range of room types, dining experiences, and leisure activities, The Fern Hotels & Resorts represents the ideal balance of luxury and sustainability.

A Strategic Partnership with Concept Hospitality

The collaboration between Marriott International and Concept Hospitality Private Limited (CHPL), part of CG Corp Global, represents a significant step in Marriott’s strategic growth in India. Suhail Kannampilly, Managing Director of Concept Hospitality, has expressed his excitement about this partnership, highlighting the alignment of both companies’ values and commitment to offering high-quality hospitality. The partnership brings together Marriott’s global distribution and systems with Concept Hospitality’s in-depth knowledge of the Indian market. Marriott International has been a trusted name in the hospitality industry for years, and this collaboration with Concept Hospitality further strengthens Marriott’s footprint in India, which continues to be one of the world’s most dynamic travel and tourism markets. This partnership is not just about expanding Marriott’s presence but about creating a brand that resonates with the Indian traveler while maintaining global standards.

Key Features of Series by Marriott Properties in India

The Series by Marriott hotels offer a range of features designed to meet the diverse needs of today’s travelers. The first phase of openings includes 26 hotels in key cities across India, with a combined total of over 1900 rooms. These properties will provide a variety of dining options, including Joontos, Marriott’s signature restaurant, where guests can experience a curated menu designed to reflect local flavors. Other amenities include wellness facilities, cigar lounges, lobby cafés, and rooftop bars, all designed to enhance the guest experience. The hotels also offer special services for solo travelers, such as a Single Lady Traveler Recognition Kit, ensuring a safe and comfortable experience for everyone. The combination of modern design, locally relevant experiences, and Marriott’s global hospitality standards ensures that Series by Marriott will be a popular choice for domestic and international travelers.

The Future of Series by Marriott in India

Looking ahead, the expansion of Series by Marriott in India shows great promise. With over 100 planned hotel launches in the next year, Marriott is set to increase its presence in both major cities and emerging destinations. The focus will remain on delivering affordable, reliable stays for the growing domestic traveler base. Marriott Bonvoy, Marriott’s award-winning travel programme, will also allow members to earn and redeem points across the entire Series by Marriott network. The combination of Marriott’s expansive global reach and Concept Hospitality’s expertise in the Indian market will ensure that Series by Marriott continues to grow and thrive, becoming a trusted name in Indian hospitality. As the hospitality sector in India continues to evolve, Series by Marriott will play an integral role in shaping the future of the industry, offering guests a consistent yet locally rooted experience.

Conclusion: Series by Marriott Sets a New Standard in India’s Hospitality Market

The launch of Series by Marriott in India marks a new chapter in the country’s hospitality landscape. With a commitment to sustainability, affordable luxury, and local relevance, the brand is set to become a key player in India’s booming tourism and travel sector. Marriott’s strategic partnership with Concept Hospitality ensures that Series by Marriott will continue to provide high-quality experiences for Indian travelers while remaining aligned with global hospitality standards. As the hospitality market in India expands, Series by Marriott is perfectly positioned to meet the needs of a dynamic and diverse travel population, offering both global reliability and local authenticity.