Seychelles takes part in BIT 2019 Milan

Published on : Friday, March 1, 2019

The Seychelles Tourism Board (STB) had the opportunity to meet up with innumerable travel trade operators from Europe, Asia and America while endorsing the destination at the Bit – International Tourism Exchange (Bit).


In Milan from February 10, 2019 to February 12, 2019, the travel exhibition was organized. It was attended by over 43 thousand visitors, not counting 1900 Italian and global media journalists as well as bloggers, 1500 top Italian and overseas profiled buyers from 67 different countries, and 1300 exhibitors.


On the opening day, the consumers and the public were the focal point, highlighting on the significance of ‘business-to-consumer’. The following two days of the 39th edition of the International Tourism Exchange were kept for the trade and media.


The event was kind of a chance to present international buyers with an irreplaceable observatory on trends, apart from being a platform to develop relationships with Italian and other international operators.


Representing the exotic island paradise of Seychelles were STB Director for Italy, Turkey, Greece and the Mediterranean, Ms. Monette Rose and Marketing Executive, Ms. Yasmine Pocetti both from the STB office in Italy and Senior Marketing Executive, Ms. Mavreen Pouponneau, from STB headquarters.


At Bit, the STB team presented to the visitors at the Seychelles stand a slice of Seychelles, through its illustrated beauties and bright brand colors.


Ms. Rose mentioned that the Bit presented an excellent turnout at the Sunday’s opening. Also, she stated that the STB team maximized on the chance provided on the day to reach as many visitors as possible.


“Once again, this year we are satisfied with this key event on the Italian market, which has confirmed its role as an important occasion to strengthen our relationship with the sector players and travel agents and tour operators that continue to represent our main distribution channel,” confirmed Ms. Rose.


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