Seychelles Tourism Board launches global ad campaign film for India market

Published on : Friday, March 22, 2019

Seychelles Tourism Board (STB) has launched its global advertising campaign film that will be showcased across traditional and digital mediums in the Indian market. The film is a first of its kind initiative by the India Office of STB, and is directed and developed by digital content creators –TheVibe. The film captures the essence of Seychelles and highlights diverse aspects of the destination.

 

Sherin Francis, the CEO of STB said that the partnership with TheVibe has been an opportunity to maximise on the destination’s visibility on the Indian market.

 

To quote Francis, “Seychelles remains amongst one of the dream destinations for wedding and honeymooners and our marketing efforts as STB is to carry on promoting Seychelles aggressively in the Indian market and in countries around the world. The film’s international appeal showcases the beauty of this country beyond its beaches. An increasing number of young couples have been opting for destinations that offer more than just relaxation on their honeymoon. Our aspiration is for our guests to indulge in the recreational activities of their choice and create memories of a lifetime. We believe that this new film has put together an interesting mélange of all these aspects which will appeal to young audiences; while helping to boost footfalls in the coming months.”

 

There are 2 versions of the film. The master 3 minute film will be used for promotional purposes across B2B platforms, whereas, the two 30 seconds versions have been created for digital and television promotions.

 


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