SF launches multimillion-dollar campaign to boost tourism

Thursday, June 1, 2023

A massive, multimillion-dollar campaign aiming to attract tourists to the city of San Francisco was launched Tuesday.

The new “Always San Francisco” campaign highlights the city’s most iconic sights and sounds, with a minute-long commercial already airing in New York, Boston, Washington DC, Houston and Chicago.

All of this as the city’s economy struggles to rebound after the pandemic and public perception is less than favorable.

San Francisco’s first-ever television commercial showcases the city by the bay in a brighter light.

The San Francisco Travel Association campaign comes equipped with a TV ad, online material and more.

The ad was actually pretty good, Chicago resident and tourist Agnes Yu-Suaso watched it and said she’s excited for a future return trip.

Prospective visitors can browse and learn more about what didn’t make the minute-long ad, at their leisure, online.

San Francisco’s tourism industry has been struggling to bounce back since the pandemic.

That issue, compounded by the known negative public perception surrounding crime, homelessness and drug use in the city has made that a tough task.

Still, the $6 million campaign looks to sell the experience of what is being called the most fascinating 49 square miles on the planet.

Bruni-Perkins explained that San Francisco still is one of the most beautiful cities in the world. It has a lot to offer visitors. And they really wanted to challenge that negative narrative with this campaign.

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