Shandong hosts tourism development conference to showcase tourism success

Thursday, March 30, 2023

According to a China Daily article, Shandong showcased the province’s latest success in the cultural tourism business by organising a tourism development conference for bureau and enterprise executives from across the world in the seaside city of Qingdao on March 26 and 27.

The 2023 Shandong Tourism Development Conference, themed “Meet with Fashionable Qingdao, Share Hospitality in Shandong,” offered investment channels of cultural tourism, fostered exchanges and mutual learning, increased market vitality, and boosted the province’s brand.

Furthermore, the event sought to showcase Shandong’s new image and create a platform for prominent cultural tourist enterprises to invest in the province.

At the conference, 18 significant projects were inked, including leisure vacations, ecological tourism, and cultural creativity, totaling 44.96 billion yuan ($6.54 billion).

They include a 3 billion yuan tourism complex project on the Jiaodong peninsula and the Tangdao Bay Culture and Art Center.

Qingdao offered stimulus policies at the conference to encourage investment in a cultural tourist development activity. In addition, the programme sought to complete the city’s industrial chain structure and to generate new industrial advantages in cultural tourism.

Qingdao intends to give a maximum subsidy of 5 million yuan for large cultural tourism projects financed by enterprises from outside the city; a maximum reward of 6 million yuan for local award-winning films; and a maximum subsidy of 3 million yuan for regular local cruise operators.

Via the “Cloud Tour in Qingdao” smart platform, the city also distributed cultural and tourism consumption certificates. The platform is a crucial component of the digital cultural tourist experience area of the conference.

According to the local government, the vouchers are an important measure to boost market confidence; they are an innovative solution to apply smart cultural tourism products to people’s lives; and they encourage the public to participate in such activities and share the cultural tourism industry’s development achievements.

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