Shanghai Disneyland sees a boom in return of visitors

Wednesday, May 19, 2021

Shanghai Disneyland recently reported that it saw increases in revisit numbers, offshore visitors and parade attendees in recent years, as reported by China Tourism Academy. It showed the increasing importance of the market to multinational companies for the country’s huge size, growing spending power and the authorities’ effective control of coronavirus.

The report showed that the US-based entertainment and theme park conglomerate is integrating into local economy well by making contributions to the job and consumption market, as consumption in the Shanghai Disneyland has lifted Shanghai’s GDP by 0.21 percent, while contributing to the city’s annual tourism income by 4.09 percent from June 2016 to June 2019. 

Although the report did not provide specific statistics addressing Shanghai Disneyland’s performance or visitor numbers after it reopened in May 2020, the data did point toward a healthy and improving business condition the resort had in recent years. For example, it showed that the number of visitors who watched Shanghai Disneyland’s theme parade had risen by 20 percent from 2018 to 2021; it also showed that the tourists who revisited the resort had risen by about 50 percent from 2017 to 2019. 

Besides, the number of offshore visitors that visited Shanghai Disneyland saw double-digit growth from 2017-19. In another report Shanghai Disneyland was considered the hottest tourism destination during the 2021 May Day holidays. The Shanghai resort created more than 10,000 jobs on average each year, while the resort’s fixed-assets investment has driven Shanghai’s GDP by 0.13 percent annually, the report showed. 

Shanghai Disneyland’s business performance has also stood out compared with the theme park’s business performance in other areas. For example, the Hong Kong Disneyland made a net loss of HK$2.7 billion ($348 million) last year. The Oriental Land Co, which owns and operates Tokyo Disneyland and Tokyo Disney Sea also reported an operating loss of nearly $422.5 million in its fiscal year ending March 31, 2021, its first-ever annual loss. 

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