Shanghai Summer A Cultural Feast, Fashion Frenzy & Festival Fun!

Published on July 21, 2024

“Shanghai Summer” Kicks Off: Over 100 Events to Attract 2 Million Visitors

On July 6, the inaugural “Shanghai Summer” International Consumption Season officially began, inviting global travelers to a vibrant summer at the Bund.

As a prime gateway for international travelers, Shanghai welcomed 2.035 million foreign visitors from January to June this year, a 2.8-fold increase from the same period last year. Shanghai ranks second globally for the concentration of international retailers, with a 98% coverage rate of top international brands. This season promises diverse, high-quality experiences for both domestic and international tourists.

Exciting Events Await

Running until mid-October, “Shanghai Summer” features over 100 high-quality events, including concerts, music festivals, cultural performances, art exhibitions, and major sports events. Highlights include:

• The Civilization of Ancient Egypt Exhibition: A mesmerizing journey through the history and culture of ancient Egypt.
• The First Shanghai International Cruise Festival: Celebrating Shanghai’s maritime heritage and future.
• City Walk Pro: Experience Shanghai Now: Guided tours showcasing the city’s dynamic urban landscape.
• Shanghai Tourism Festival: A grand celebration of the city’s rich tourism offerings.
• The First Shanghai International Light Festival: Stunning light installations illuminating the city’s landmarks.
• ATP 1000 Shanghai Masters: A prestigious tennis tournament featuring top international players.
• The First Shanghai International Electronic Music Festival: A showcase of cutting-edge electronic music and performances.

Global Partners Elevate the Experience

Eight global partners, including China Mobile, China Telecom, China Eastern Airlines, Bailian Group, Jinjiang International, Ctrip, Marriott International, and Cathay Pacific, have launched initiatives to enhance visitor experiences. These initiatives include:

• China Mobile and China Telecom: Offering short-term internet cards to keep visitors connected.
• China Eastern Airlines: Providing multi-trip flight passes and discounted tickets for seamless travel.
• Bailian Group: Distributing gift cards and shopping vouchers for a delightful retail experience.
• Jinjiang International Group: Offering significant discounts at their Shanghai stores.

“Shanghai Summer Ambassadors” Share Unique Perspectives

To enhance the global reach of the event, Shanghai launched a global recruitment for “Shanghai Summer Ambassadors” on the summer solstice. The first group of ambassadors, including Scott, a travel photography blogger from England, will explore and share Shanghai’s summer stories, providing unique insights and perspectives.

A Warm Invitation to Global Visitors

This summer, Shanghai invites global visitors to embark on culinary journeys, savor cultural feasts, enjoy fashion trips, and experience the city’s unique charm. The city promises an unforgettable summer filled with diverse and enriching experiences.