Sharjah gears up for Riyadh Travel Fair to beat competition

Wednesday, March 27, 2019

The Sharjah Commerce and Tourism Development Authority (SCTDA) has confirmed that it would participate in the Riyadh Travel Fair, taking place from 28-29 March 2019, to highlight tourism, cultural and leisure attractions in Sharjah and promote the emirate as one of the most significant tourism destinations.

The 11th edition of the event will focus on eco-tourism and outdoor activities, with an emphasis on new branded hotel projects, in line with SCTDA’s commitment to Sharjah’s tourism market in the Arab markets, especially in Saudi Arabia – one of the largest Gulf markets for tourists to the emirate

Commenting on the participation, H.E. Khalid Jasim Al Midfa, Chairman, SCTDA, said: “Our participation at the Riyadh Travel Fair is in line with our strategic plans to promote Sharjah as a leading tourist destination in the world’s major tourism markets and to ensure our presence on the global tourism map. This exhibition is an ideal platform for us to review the competitive advantages and capabilities that make Sharjah a cultural, tourism and leisure centre and a symbol of cultural excellence in the region. The Gulf region is a very competitive market because of the similarity of equivalent countries in climate, terrain and geographical location, and this requires us to provide exceptional tourism products for GCC tourists, who accounted for 45 per cent of the total number of Arab tourists to the emirate last year.”

Sharjah is one of the most important tourist destinations attracting Saudi tourists – cited as a unique family and cultural destination that combines cultural heritage, natural wealth, tourism and leisure facilities. The emirate was recently chosen as the “World Book Capital of 2019”, in recognition of its pivotal role in promoting the culture of reading and establishing knowledge as an effective tool in enhancing the dialogue of human civilizations. The award ensured Sharjah became the first Gulf city and the third in the Arab world and the Middle East region to be recognized by the United Nations Educational, Scientific and Cultural Organization (UNESCO).

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