Shipboard Entertainment/Amusements Industry to Have Major Impact at Cruise Shipping Miami 2013

Published on : Wednesday, February 6, 2013


From air hockey to video car racing to rooms full of electronic-game consoles, shipboard computer and arcade-style games have become a significant source of on-board revenue for cruise lines. With the ongoing growth of the amusements industry at sea, the entertainment-gaming sector will have a greatly enhanced presence at a new pavilion in the exhibition at Cruise Shipping Miami, March 11-14, 2013.

The new Amusements and Recreational Attractions Pavilion at the Cruise Shipping Miami trade show will feature industry leaders Sega Amusements, Benchmark Games Inc., Betson Enterprises, BMI Merchandise, CORE Cashless and Brady Distributing Company. Another big name in the sector, Namco Entertainment Inc. — makers of the PAC-MAN series of games — is exhibiting in the Information & Entertainment Technology section of the exhibition.

“As more and more families take to cruising, we have seen a massive increase in the size of the arcade and gaming venues on contemporary cruise liners,” said Peter Gustafson, general manager for Sega Amusements. “Whether it’s a mother playing Sonic Air Hockey with her son or a father and daughter racing head-to-head in GRID, our new driving game, cruise lines look to us to supply them with the latest editions of electronic games and arcade-style entertainment.”

Serving markets across the globe, SEGA Amusements is a wholly owned subsidiary of SEGA Corporation, Japan. SEGA Amusements creates state-of-the-art interactive video, photo-tainment, self-contained merchandisers, kiddie rides and redemption games.

Benchmark Games features a line of single- and multiplayer redemption and merchandise games.

Betson Enterprises will be displaying a varied mix of titles from leading game designers. BMI Merchandise — whose motto is Fun Is the Ultimate Prize — is a leading supplier of merchandise for redemption centers, tickets-to-prizes kiosks, direct-pay games, promotional events and parties.

CORE Cashless provides cashless payment systems for the amusement and recreation industries. Brady Distributing Company offers sales and service for more than 70 manufacturers and serves as the authorized service center for several manufacturers.

NAMCO Entertainment Inc. is a member of the BANDAI NAMCO Group, a publicly traded global network of more than 80 corporations and one of the foremost designers of electronic entertainment.


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