Short term holidays are in demand in Indian tourism market

Saturday, July 15, 2023

SOTC Travel’s consumer data reveals high interest (87%) for multiple short breaks from Indian consumers – across segments of couples/DINKs, group of friends, millennial/young working professionals and Gen Z. With a focused intent to target this rising demand for short getaways, SOTC Travel, a leading omnichannel Travel and Tourism Company has launched Book Easy. Go Easy – Instant Holidays by SOTC – an exciting range of ready-to-book holidays to international short haul and domestic destinations. In addition to its affordable pricing, the portfolio also offers attractive discounts/deals.

The Company’s sustained focus on digitization has resulted in a significant drop in the average age of its customers by approx. 10 years. Book Easy. Go Easy – Instant Holidays by SOTC has hence been designed to empower this digital native segment – to simply pick a holiday of their choice and book it seamlessly online, without any human interaction. The special range of holidays feature easy visa/visa-on-arrival/e-visa destinations to help plan a quick weekend/extended weekend getaway, starting from 3 nights – 4 days.

SOTC Travel’s Book Easy. Go Easy. – Instant Holidays have been co-curated by its holiday experts based on customer feedback. The Company has handpicked favourite international destinations with easy visa regimes like Singapore, Dubai, Thailand, Indonesia, Vietnam, Bhutan, Sri Lanka – to quicken turnaround time; also attractive domestic locales including, Kashmir, Goa, Kerala, and Madhya Pradesh.

Mr. Daniel D’souza, President & Country Head – Holidays, SOTC Travel said, “To make holidays quick and easy for customers, our ‘Book Easy. Go Easy – Instant Holidays by SOTC’ offers a range of handpicked closer to home international destinations that require easy visa/e-visa/visa-on-arrival to help customers book their quick getaways with ease and confidence, at affordable price points. Also on offer are top domestic locales. Starting at just Rs. 14,900.00*, our ‘Book Easy. Go Easy – Instant Holidays by SOTC’ offer great discounts and include meals, quality hotels, insurance, sightseeing, transfers; flights and visas (where applicable), thus ensuring a smooth holiday experience. All products in the portfolio are designed to ensure easy and effortless planning. All our customers need to do is simply book and go.”

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