Singapore Tourism Board confirms trade partnerships to reengage agents

Published on : Thursday, February 4, 2021

Singapore Tourism Board launches edutainment series

The Singapore Tourism Board (STB) recently confirmed a range of 2021 U.K. trade partnerships, which aims to reach 15,000 agents throughout 2021. STB has also confirmed collaborations with seven trade partners in 2021 including Flight Centre, Gold Medal, If Only, Lotus Group, Travel Counsellors, Travelbag and eDreams. The campaigns aim to build confidence, inspire and educate agents on recovery efforts including initiatives such as Singapore’s SG Clean quality mark.


The series of partnerships will launch from this month with each tour operator creating dedicated campaigns to support agents as well as to encourage consumer bookings when the time is right. Activities will include agent training, consumer events, creative consumer and trade marketing as well as social media activities. Michael Rodriguez, Area Director for Northern and South-Western Europe, Singapore Tourism Board said in a statement that he is looking forward to working with appointed trade partners to inform agents and the wider travel industry on Singapore’s efforts to gradually welcome visitors back in a safe and calibrated manner once our borders re-open.

He shared that Singapore has many exciting developments ahead and the trade partnerships are set to inspire agents about the endless possibilities that will be offered. He also mentioned that as the future of travel is being reimagined, various experiences will be shared for visitors to explore; from nature and horticulture to multicultural heritage and the country’s world class cuisine. However, travellers who have been in the U.K. 14 days prior to travel, including for transit, are currently not permitted to enter or transit Singapore. This includes all long-term and short-term Singapore pass holders and those with previous permission to travel to Singapore. Returning citizens and permanent residents are required to undertake a 14-day in quarantine at a government facility on arrival, followed by seven days quarantine at their place of residence.

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