Wednesday, April 17, 2019
The Singapore Tourism Board (STB) has partnered with major players in online travel – Indonesian Traveloka and Alibaba Group from China. The partnership will include marketing, content and consumer analytics as travel research, transactions shift online.
STB announced a Memorandum of Cooperation (MoC) with Traveloka, to promote the city as a preferred destination for visitors from across South-east Asia. The five major South-east Asian markets include Indonesia, Malaysia, the Philippines, Thailand and Vietnam.
The MoC was signed on the sidelines of the Tourism Industry Conference. It will cover three broad areas – information sharing, content generation and marketing campaigns.
Under the MoC, there will be 12 marketing campaigns across South-east Asia. There will be an increase of the volume of Singapore attractions and activities on Traveloka’s online platforms by 15 per cent. Traveloka will source content about Singapore from Tourism Information and Services Hub of STB.
Keith Tan, STB’s chief executive, opined that this partnership is part of STB’s overall strategy to engage visitors from their key markets more deeply. He said: “As more travel research and transactions shift online, STB will forge new partnerships with major OTAs to better meet the expectations of visitors”.
STB is seeking potential collaborations to promote the new Jewel Changi Airport and events such as the Great Singapore Sale, and Singapore Food Festival in Indonesia.
Singapore Tourism Board signed a three-year MoU with Alibaba Group to drive visitor arrivals and spending. It includes co-developing joint marketing campaigns and content. They will collaborate on inbound Chinese travellers analytics and insights.
Over the next three years, STB will work with Alipay, Fliggy, Youku, Damai and Alibaba Cloud, to engage Chinese visitors throughout the consumer journey and to gain deeper insights into their travelling behaviour.
Tags: Alibaba, Singapore Tourism Board, Traveloka
