Singapore Tourism Board & Skyscanner Team Up Innovative Partnership Aims to Boost Tourism and Welcome More Visitors!

Saturday, November 9, 2024

The Singapore Tourism Board (STB) has launched a strategic partnership with Skyscanner, aiming to boost Singapore’s position as a top travel destination over the next two years. The collaboration, formalized by STB chief executive Melissa Ow and Skyscanner CEO John Mangelaars on October 15, 2024, will focus on multi-year initiatives that include joint marketing campaigns, enhanced brand awareness, and the development of a unique stopover solution designed to attract additional visitors to Singapore.

Partnership Goals: Increasing Inbound Tourism and Enhancing Visitor Experience

Through this partnership, STB projects 15 to 16.5 million tourist arrivals and S$27.5 to S$29 billion (US$20.7 to US$21.9 billion) in tourist spending by the end of 2024. The collaborative effort seeks to leverage both organizations’ strengths, with STB contributing its market insights and Skyscanner offering advanced machine learning capabilities for precise targeting of potential travelers.

STB’s chief executive Melissa Ow emphasized, “By layering our customer insights with Skyscanner’s machine learning capabilities, we can better target consumers and innovate on the stopover experience, creating a seamless booking journey that enhances the appeal of Singapore as a transit and leisure destination.”

New Attractions and Accommodations Bolstering Singapore’s Tourism Appeal

Singapore’s tourism recovery has been bolstered by a series of new attractions and accommodations, enhancing its allure for both international and regional visitors. Among the latest highlights are Bird Paradise, The Palawan @ Sentosa, Sentosa Sensoryscape, Children’s Museum Singapore, and new hotels such as 21 Carpenter, Artyzen Singapore, The Singapore Edition, and Mercure Icon Singapore City Centre. These additions to Singapore’s tourism landscape reflect STB’s commitment to providing diverse and high-quality visitor experiences.

Skyscanner CEO John Mangelaars expressed enthusiasm for the partnership, stating, “We are thrilled to work with STB, a leading destination organization. Our machine learning tools will increase awareness of Singapore as a vibrant, must-visit location, reaching potential travelers worldwide.”

A Consumer-Centric Approach to Travel Promotion

The partnership will prioritize a consumer-centric marketing approach, tapping into Skyscanner’s data-driven methodologies to understand and meet the needs of travelers. By optimizing the travel experience for stopover bookings and promoting Singapore’s unique blend of urban and natural attractions, the collaboration aims to make Singapore a top choice for global travelers seeking memorable experiences.

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