SITE Foundation launches new project to identify the role incentive travel & motivational events

Monday, October 4, 2021

SITE Foundation announced the launch of a brand new research project, Leadership in SITEs: How the C-Suite Sees Incentive Travel.

 Seeking to identify the role incentive travel & motivational events play in corporate strategy and direction from a C-suite perspective, SITE Foundation’s latest project is being undertaken in conjunction with the SMU Cox School of Business.

 This is SITE Foundation’s second major research initiative of 2021, a companion piece to Corporate in SITEs: the Changing Face of Incentive Travel, SITE Foundation’s series of white papers on the resumption and recovery of incentive travel and motivational events as the pandemic recedes.

Terry Manion, President, SITE Foundation and President, Inspire Consulting explained that with data from US corporations in April, September and December 2021, Corporate inSITEs provides a series of compelling snapshots on the resumption and recovery trajectory of incentive travel and motivational events.

With Leadership inSITEs they wanted to take the conversation up a level, to the c-suite, and understand what role their industry plays, or could play, in terms of strategy and direction. They are proud to conduct this qualitative research with SMU Cox School of Business as our research partner and look forward to insightful perspectives that SMU will bring to this important project.

Professor Marci Armstrong, Ph.D., Brierley Endowed Professor and Director, Brierley Institute for Customer Engagement at Southern Methodist University (SMU Cox School of Business) said that the SMU Cox School of Business greatly values its ongoing relationships with the business community at large and, through this partnership with SITE Foundation, is excited to connect specifically with the world of incentive travel and motivational events. As a key component of a corporate reward and recognition programme, they can see the unique value of motivational events and the tangible and intangible benefits they bring to individuals, corporations, communities and, indeed, society at large.

In October and November, post graduate students at SMU will conduct qualitative research with over 60 pre-qualified corporate leaders based in North America, Europe Middle East Africa, Asia Pacific and Latin America with findings published by the end of February 2022.

SITE Foundation is grateful to long-time SITE member and multi-graduate of SMU, Catherine Jones, and the entire SITE Texas team for making this collaboration possible.

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