Social media is essential in attracting Asian tourists to the cities in the West Coast

 Thursday, October 25, 2018 


Asian tourists to the cities in the West CoastAs per a new Australian study, social media is integral in attracting Asian tourists to the cities in the West Coast which are frequently overlooked.

The report released by researchers at Curtin University said that while visitors enjoy the area’s world class natural environment, capturing and sharing their experiences online would help more tourists to find out the region in a better way.

With Australia’s two biggest cities, Sydney and Melbourne located on the East Coast, the West is often overlooked, in spite of its naturally beauty and potentially iconic landmarks.

Author Dr. Michael Volgger said, “Many Asian visitors are motivated to visit a location based on word-of-mouth and a strong social media influence, so it is important that attractions in Australia’s South West become more iconic by combining the unique features of the region with building popular social media moments into the activities on offer.”

According to Volgger, the local tourism sector must incorporate a social media component into tourism activities and enlist the support of Asian social media influencers, and also expand free Wi-Fi services.

Volgger stressed the fact that Asian visitors seek iconic tourism experiences that are centered on local food, wine and coastal views on offer.

Direct flights from Asia are also an immediate way of increasing tourism to Western Australia, along with Asian food options and multi-language menus and resources.


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