Soft launch of the African Tourism Board at WTM London 2018

 Monday, October 29, 2018 


There will be a soft launch of the African Tourism Board (ATB) at the World Trade Market 2018 with the theme ‘Where Africa becomes one tourist destination.’



The African travel and tourism leaders are expected to meet at WTM on Monday, Nov.  5. 2018, at 1400 hours at North Gallery Room 4 at the Excel Exhibition Center.



One of the sponsors of the soft launch is Carol Weaving, managing director of Reed Exhibitions. It is also one of the new board members of ATB.



Some of the topics at the soft launch will include global tourism outreach, travel, tourism security, investments, Internet access in Africa, aviation connectivity, sustainability, marketing, and building a ‘friends of the media’ platform.



The soft launch will be attended by a galaxy of visitors from Africa and around the world including CEOs of tourism boards; Ministers of Tourism from across Africa; and other leaders form the travel industry from Africa and around the globe.



Dr. Rifai will share information on the outcome of the International Tourism Investment Launch in London. He is the former UNWTO Secretary-General. He is also the Chairman of International Tourism Investment Launch which is scheduled for November 2 in London. ATB will be the observer in this event.



The African Tourism Board is part of the International Coalition of Tourism Partners (ICTP). It was founded in 2018 to facilitate responsible development of travel and tourism to and from the African region.



ICTP Chairman Juergen Steinmetz will elaborate on the reason as to why the Hawaii, Brussels, Seychelles, and Bali-based International Coalition of Tourism Partners started the African Tourism Board.



Former Seychelles Minister of Tourism, Alain St. Ange, will speak about ‘Africa rewriting its narrative to re-position itself as a relevant tourism destination.’



Professor Geoffrey Lipman, co-founder of SUNx and President of ICTP (International Coalition of Tourism Partners), will introduce the concept, ‘Climate-friendly Travel for Africa,’ and a scholarship opportunity for African youth.



Graham Cooke, head of World Travel Awards, will share the upcoming partnership between World Travel Awards, and the African Tourism Board.



WTM London 2018 becomes the springboard for the soft launch of African Tourism Board.


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