Wednesday, November 3, 2021
Sonia Kurek has been appointed the new Commercial Director of UK, Ireland and GSA Markets at Air Transat. As part of her new role, she will lead the airline’s global team to develop its commercial strategy, including all sales and marketing activity across every distribution channel.
She will also oversee revenue responsibility in markets across Europe and the Americas, including the UK, Ireland, Portugal, Italy, Croatia, Spain, Greece, the Dominican Republic, Mexico and Haiti.
Sonia joins Air Transat from British Airways, where she started in 2004 as a corporate account manager, looking after corporates and travel management companies. Several promotions followed, culminating in the role of sales manager – specialist markets at the airline, where she managed the distribution of a varied portfolio and needs of customers.
Prior to her role at British Airways, she spent four years at Trailfinders honing her sales talents, then moved on to spend nine years at Qantas Airways as key account manager, managing the airlines top leisure accounts in addition to developing new business and channels.
