Soon, Egypt to introduce new promotion tourism campaign

Thursday, November 10, 2022

Ahmed Issa, the Minister of Tourism and Antiquities, said that a new campaign for promotional activities will be introduced anytime soon. It aims to draw attention to the tourist destinations in Egypt in a way that emphasizes the variety and affluence of the Egyptian tourism products that goes well with everyone’s tastes and categories.

He emphasized that this campaign will aim on Egypt’s important tourist markets like the British market. He also added that this campaign’s most famous axes will be shared with them to make use while promoting tourism to Egypt and growing the incoming tourism movement to Egypt.

At the time of his meeting with a group of important airlines targeting the Egyptian tourist destination, these words came by. There he met with the executives and officials of marketing of EasyJet Holidays and Wizz Air on the sidelines of his present London visit, to take part in the London International Tourism Exchange which kick-started on November 7th and will continue until 9 November.

They discussed the methods to improve cooperation during these meetings that would help to push more tourists to Egypt in the forthcoming years, mainly with the rise in demand for it.

Issa in brief evaluated the prime axes of the strategy of the ministry, during which it will work in the coming period, and targets to boost incoming tourism to Egyptian tourist destinations.

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