Published on : Wednesday, July 28, 2021
Sophie Beasor has been appointed as the new general manager at the Event Marketing Association (EMA).
The EMA is a United Kingdom industry association for the in-house corporate event professional with more than 1,200 members across the UK. Beasor will be taking over from Narain in overseeing the day-to-day running of the association and supporting the council and committees to drive the strategy forward over the coming year.
EMA grew its membership significantly during Covid and provided support to its members through regular weekly webinars of learning and discussions. EMA launched two major initiatives this year setting up working groups to look at and improve both DEI and sustainability; one of Beasor’s key roles will be to support the working groups on these initiative and help drive engagement and adoption of recommendations EMA puts out to its members.
Commenting on her appointment, Beasor said that she is extremely grateful for this fantastic opportunity and look forward to working with the EMA towards a more inclusive and sustainable future for events. As a 2020 graduate in event management, she hope that she can bring a fresh perspective to the association and she look forward to learning from the very best in their industry.