Published on : Monday, February 15, 2021
Soraia Letra has been appointed Chapter Leader Portugal at Women in Hospitality and Travel-Tech (WHTT) Portugal Chapter in Lisbon. The multilingual brand strategist comes with more than 10 years of working experience in different marketing roles, gaining expertise in growth strategies, project management and crafting digital brand experiences.
Soraia Letra is currently responsible for driving new business through Market Development and Channel & Partner Management in a SaaS environment with YieldPlanet. She is engaged at C-level to build committed plans and execute on them. Letra’s appointment to WHTT, is to further the organisation’s mission to increase the success and engagement in the workplace for women and other underrepresented groups, and to enable companies to attract, develop and retain potential diverse talent, nurtured by a powerful community.
WHTT believes that by inspiring communities to enter the industry and organisations to leverage and retain in the sector, will create more diverse and inclusive leadership. Soraia will take WHTT’s global mission to the next level by opening a new local Chapter.