Soundtrack Technologies and Accor Set a New Standard for Hospitality Ambience with Curated Playlists

Published on March 16, 2025

Soundtrack Technologies partners with Accor to deliver curated music across 5,700+ hotels and 10,000 venues, enhancing guest experiences with AI-driven playlists.

Soundtrack Technologies (Soundtrack), a leading provider of music streaming solutions for businesses, has entered into a preferred supplier agreement with Accor, one of the world’s largest hospitality groups. This strategic partnership will enhance the ambiance of Accor’s 5,700+ hotels and 10,000 restaurants and bars across 110 countries, delivering an elevated guest experience through expertly curated music.

Unparalleled Access to a Vast Music Library

Through this collaboration, Accor properties will gain access to Soundtrack’s extensive catalog of over 100 million songs, all cleared for commercial use. The partnership ensures seamless deployment of tailored playlists, allowing Accor venues to create immersive and brand-aligned soundscapes for guests worldwide.

Enhancing Hospitality with Customizable Audio Solutions

Soundtrack Technologies offers a robust suite of business-centric features, including:

• Remote access for seamless control of music across multiple locations
• Multi-zone management to create customized audio environments within a single property
• In-store audio messaging to enhance brand engagement
• Explicit lyrics filters to maintain a family-friendly atmosphere
• AI-powered Playlist Creator for generating custom music selections tailored to a venue’s identity

A Harmonized Future for Accor’s Global Properties

With this partnership, Accor reinforces its commitment to delivering exceptional guest experiences, seamlessly integrating premium music solutions into its diverse hospitality portfolio. By leveraging Soundtrack Technologies’ expertise, Accor ensures that every guest, whether in a boutique hotel, a luxury resort, or a buzzing restaurant, enjoys a uniquely curated auditory experience that complements their surroundings.