Published on : Saturday, June 2, 2018
South Africa has been ranked as one of the top 10 most Muslim-friendly travel destinations for this year among non-organization of Islamic Cooperation (OIC) countries in the annual Mastercard-Crescent Rating Global Muslim Travel Index (GMTI). This is certainly a momentum for Cape Town Tourism’s ongoing campaign for seeking growth in this market segment.
The organization has implemented a number of initiatives which are focused towards developing the Muslim-friendly tourism market, as well as drive awareness around travel preferences and promoting that the city is an ideal destination for a Muslim traveller.
Cape Town boasts of a rich Muslim heritage, with Cape Malay Muslims accounting for a quarter of the city’s population. South Africa’s oldest mosque is also located in the Mother City, which is 200 years old. Halal tourism is now one of the fastest growing sectors of the global travel industry. Visitor spending is predicted to reach 220-billion US dollars in the next three years.
Cape Town Tourism has also been invited to take part in a panel discussion at ITB Berlin, which is one of the world’s leading travel shows, for discussing topics about catering to the needs of the Muslim visitors.