South Africa tourism introduces ‘More & More’ campaign

Wednesday, February 16, 2022

South African Tourism introduced its ‘More & More’ campaign with an aim to make travel from India better. This campaign is localized for Indian audiences and targets to emphasize variety and diversity of experiences that South Africa provides. The campaign is to be live until 31st March 2022. It’s is slated to have multiple roll-out legs to it, starting right from Out Of Home advertising in Mumbai and Delhi. Digital promotions in Instagram, Facebook and Twitter will also be done along with this, as well as on-ground physical consumer and corporate activations in Mumbai and Delhi.

The campaign is designed to speak to travellers of varied nature like the millennials, families, solo explorers, active lifestyle seekers and couples. More & More builds on the emotion and spirit of adventure, which is a sentiment unique to every individual.

The campaign is hoped to enhance the outbound traffic of summer to South Africa and contribute to the revival of the sectors in both countries. South Africa, which remains open to Indian travellers, is processing tourist visas on priority basis to help these travel recovery efforts.

To quote Neliswa Nkani, Hub Head – Middle East, India and South-East Asia, South African Tourism, “Having a constant finger on the pulse of Indian travellers has made us sure of one thing – when on vacation, they want to experience it all! They could be wine connoisseurs one day, and history buffs the next. South Africa is a perfect match since we offer the best of the world in one place. From shark-cage diving and glamping to serene wellness retreats, we want Indian thrill-seekers to keep coming back for More & More.”

India was the 8th largest international market for South African Tourism, prior to the pandemic.

“As we re-initiate marketing efforts, we look forward to working more closely with our partners in India and South Africa, towards sustained growth and collaborative recovery,” she added.

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