South Africa tourism needs further investment and prioritization

Published on : Tuesday, February 11, 2020

Meetings Africa, hosts of Africa’s biggest business tourism lekgotla, launched the 15th annual meeting at the Johannesburg Stock Exchange on Friday morning. The panelists discussed ways in which tourism can be used as the first step to further investment in SA’s tourism industry and the rest of the continent.


As a prelude to Meetings Africa’s three-day conference, set to take place at the Sandton Convention Centre from 24-26 February, thousands of delegates from around the world will come together, as team South Africa aims to attract corporates for hosting their business events in South Africa.


This is largely due to expand the South African tourism industry for expanding the economy and generating the job opportunities.


The panelists said that tourism should not only be seen for leisure purposes, but be recognized for its business potential. To quote the CEO of SA Tourism Sisa Ntshona, “Looking at the impact of what this tourism sector can do, beyond what has been seen… if you look at the spend of a business event…in tourism, it is up to three times more. That is where the money is at, and we want to make sure that we bring as many people in so that we can profile South Africa and the continent as an ideal destination.”


Ntshona also stressed the fact that communication and access regarding South Africa’s tourism destinations needed to be prioritized for attracting corporates for further investments.


“Tourism is a gateway to business. People that come here for business events, they get to see and feel the country which can lead to further investment down the line,” Ntshona said.


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