South African President launches Indaba – the trade show of Africa

Published on : Thursday, May 25, 2017

Indaba – the trade show of AfricaThe South African President Jacob Zuma officially launched Indaba, the African continent’s travel trade show held from May 16-18 at the Durban International Convention Center in Durban, South Africa.

During his inaugural address, Zuma said that tourism would create a “diversification of opportunities” to make up for the shock sustained by many of the “traditional sectors of the economy that are experiencing challenges.” He added, “In South Africa, we believe tourism is everybody’s business. We do tourism.”

Zuma said that tourism represents 9 percent of the South African GDP and is responsible for 700,000 jobs. He said, tourism reaches “into the townships, mountains, forests and coasts. We want tourism to support 2.2 million jobs by 2026.” Tourism is the industry most able to “correct the painful history of our country,” he added.

Zuma called Indaba “this home-grown trade show where Africa markets herself to the world”, and twenty-two African countries were represented.

South Africa’s international arrivals grew by 13 percent during 2016, in contrast to an 8 percent growth for the African continent and a 4 percent growth globally. More than a billion people travel globally now. Africa’s tourism arrivals have reached 58 million.


“We are determined to move Africa forward in this business of tourism,” Zuma said.
Zuma said, the tourism attractions of South Africa are “out of this world.”

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