South African Tourism puts up an impressive performance at SATTE 2020

Published on : Wednesday, January 22, 2020

At the recently held SATTE 2020 in Delhi NCR, South African Tourism made a series of announcements that highlighted this year’s plan for increasing India outbound.


Along with 43 principal South African exhibitors, the tourism board introduced novel products and upgraded destinations, including DMCs, exclusive accommodation facilities, luxury experiences, advanced MICE infrastructure, SMMEs, along with unique adventure, wildlife and culinary offerings. The collective South African exhibition saw a large number of productive meetings and new business partnerships with who’s who of the travel and tourism industry.


With indigenous South African performances and wine-tasting pop-ups, the destination board also offered SATTE 2020 delegates a practical cultural treat.


One of the key agendas for the tourism board was to put the spotlight on the new regions of South Africa. Research showed that most Indian travelers include Cape Town, Johannesburg or Durban in their itineraries, using these cities as a gateway to the rest of the picturesque new regions, including the stunning and relatively unexplored Port Elizabeth, Robertson, West Coast, Drakensberg and Panorama Route.


To quote Neliswa Nkani, Hub Head – MEISEA, South African Tourism, “We are also grateful to the trade fraternity for their support in packaging and endorsing the best of the Rainbow Nation. At South African Tourism, we constantly strive to innovate product and experience to allow each of our source markets a relevant, customized and memorable itinerary. As Indian travelers are looking to pack in a lot of action within shorter time spans, our New Region offerings were particularly well-received by the travel trade this year.”


South Africa has made great efforts towards improving infrastructure in the country for providing a more convenient and modern environment to global cricket and football fans, along with MICE travelers.


South African Tourism is all set to make 2020 another milestone year for the destination. South African Tourism’s 17th Annual Roadshow will travel to three Indian cities this year.


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