South Africa’s Draft National Tourism Strategy discussed with stakeholders

Published on : Friday, August 11, 2017

South African tourism logoA consultative session was held by South Africa’s Department of Tourism aimed at soliciting inputs, as well as stimulating engagement by the public and private to ensure alignment and sharing of resources in the implementation of the South Africa’s Draft National Tourism Sector Strategy (NTSS).


South Africa’s Tourism Minister Tokozile Xasa exchanged views with industry players and stakeholders during the session on the strategy. The NTSS is a tourism development framework approved by the Cabinet in 2011 and which envisions South Africa becoming a top 20 tourist destination in the world by 2020. It is a guiding document for economic growth and job creation in the tourism sector.


The Department of Tourism commissioned the review of the NTSS in 2015 in order to ensure alignment to the broader National Development Plan (NDP) as well as the Tourism Act 3 of 2014.


“The NTSS is a long-term framework which responds to the country’s development imperatives. We want to align ourselves to the NDP and contribute to the national agenda to inclusive growth by creating jobs and growing the economy,” Xasa said at the consultative session.


Referring to challenges facing the sector due to innovations such as the sharing economy, the Minister said that the tourism industry was not immune to the fourth industrial revolution. “There will be shocks due to such technological innovations, but we remain a labour-intensive sector,” she added.


Tourism Department Director-General Victor Tharage presented the draft NTSS with emphasis on the five strategic pillars of the strategy which are effective marketing, facilitating ease of access, visitor experience, destination management practices and broad-based benefits which will strengthen the realisation on an inclusive and quality tourism sector.

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