Published on : Tuesday, February 18, 2020
The tourism industry of South Carolina experienced yet another record-breaking year.
On Monday, during the Governor’s Conference on Tourism and Travel in Myrtle Beach, officials declared that in 2018, the tourism industry brought in $23.8 billion.
Also, South Carolina Parks, Recreation and Tourism Director, Duane Parrish declared that tourism supports 1 in every 10 jobs and contributed $1.8 billion in state and local taxes.
Parrish mentioned that for about a decade, the state has been rising continuously and gave credit to hospitality sector’s high standards and variety of experiences offered in the Palmetto State.
“We’re not a static, one-dimensional vacation destination,” he said. “We are an evolving, multi-faceted collection of unique travel experiences. That’s what brings more, new visitors to our state each year, and that’s what keeps those visitors coming back year after year.”
Parrish stated that the SCPRT will make its support bigger for the industry.
The agency has distributed an additional $100,000 to its Tourism Advertising Grant program and will be providing new opportunities in advertising to assist growth in social media. Also, by early summer, the SCPRT is expected to set up a rebuilt welcome center on I-95 southbound in Dillon.
On Monday it was declared that Grammy award winner, Darius Rucker has been named the 2020 South Carolina Tourism Ambassador.
The SCPRT will also carry on its joint venture with the South Carolina Battleground Preservation Trust and the South Carolina Association of Tourism Regions to help the state celebrate the Sestercentennial of the Revolutionary War.
“These are just a few highlights of what we have lined up for this year as an agency and an industry to further capitalize on the success of the past 10 years,” Parrish said. “We’re hoping to set the stage for similar success in this new decade.”
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