South India’s Andhra Pradesh is looking for MICE tourism

Monday, February 5, 2018

The Tourism Department of South India’s Andhra Pradesh is driving the state with MICE based industry by giving a proposal to develop the three major Family Entertainment Centres (FECs) in Visakhapatnam, Tirupati and Vijayawada.

The FECs will be developed under the public-private partnership (PPP) initiative at a cost of over Rs 80 crore each.

Each FEC will be a MICE (Meetings, Incentives, Conventions and Events) hub as well, mixing business with entertainment, and, thus, AP will be the first state to have three such major facilities.

The port city Visakhapatnam and temple town Tirupati are already established tourist destinations, Vijayawada, now part of the Andhra Pradesh capital region Amaravati, is also emerging as an important hub for national and international travellers.

An iMax screen, six-screen multiplex with a total of 2500 seats, 80,000 sq ft shopping mall, three-star hotel and a 2,000-seater convention center will form part of each FEC.

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