South India’s Kerala targets Europeans for tourism and travel trade

Published on : Thursday, November 9, 2017

South India’s Kerala targets Europeans for tourism and travel tradeKerala is aiming to attract more tourists from European markets. It is sharing the sustainable practices and ethical methods to coerce the responsible tourism agenda.



Kerala Tourism, the governing body of tourism within Kerala Government participated in a three day-long World Travel Market London 2017 to emphasise the success of the state’s “Responsible Tourism Mission” at a global platform.




“Kerala’s Responsible Tourism Mission” was organized on November 6th, moderated by Harold Goodwin, WTM Responsible Tourism Advisor wherein Jose Dominic, CEO, CGH Earth Hotels, Cochin, Kerala, India & Xu Jing, Regional Director for Asia and the Pacific, UNWTO were present along with Dr. Venu.




Kadakampally Surendran, Minister for Co-operation, Tourism and Devaswoms, Government of Kerala was inaugurated the Kerala Pavilion followed by the launch of KTM brochure 2018.




The pavilion was themed around Backwaters and Houseboats of Kerala, which is one of the cynosures for the foreign tourists. The irresistible response received by Kerala Tourism pavilion was a testimony and reflection of Kerala’s stature on the world tourism map.




The location of WTM added to its importance as the UK is the primary source market for Kerala Tourism. Kerala received 155,548 tourists from the UK last year, which is accounting for 17 per cent of the total foreign tourist arrivals to the state.




Kerala Tourism has been conducting road shows in Britain and has been participating in the World trade Mart (WTM) for the last two decades.



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