Southwest Airlines joins with Sabre

Published on : Thursday, July 29, 2021

Southwest Airlines Co. began offering flights for sale within Sabre global distribution system (GDS), the leading corporate booking channel in the US. With a rollout of the partnership now complete, Southwest Airlines® for the first time in Company history offers an ability for business travelers and travel decision makers to book Southwest and its everyday low fares at an industry-standard level of participation within all three major GDSs.

“As we bring the Southwest Effect to business travel, our number one focus continues to be removing friction when booking travel, while at the same time investing in the booking channels used most by travelers and travel decision makers,” said Dave Harvey, Vice President of Southwest Business. “Thanks to our new partnership with Sabre, we’re able to provide the ability for more organizations than ever before to quickly book and modify travel with just a few clicks. As more businesses begin to open, we look forward to welcoming more travelers back to the sky with Southwest’s famous Hospitality and Heart that sets Southwest apart within the airline industry.”

“Today, our 26 year partnership with Southwest Airlines reaches an important milestone as we launch Southwest’s air content fully integrated within the Sabre system, making it easier for travel management companies and corporations to shop, book and service Southwest flights on behalf of their business travelers,” said Andy Finkelstein, Senior Vice President of  Global Agency Sales & Corporate Solutions  for Sabre Travel Solutions. “Not only does this greatly expand Southwest’s reach into the business travel segment, Sabre’s travel agency and corporate customers will experience the increased efficiency, productivity and cost-savings that comes from booking Southwest through our agency point-of-sale, Sabre Red 360 and our corporate booking solution, GetThere.”

Launched in 2019, Southwest Business set out to revolutionize the way it focuses on the business travel space by adding content to Travelport, Amadeus, and Sabre’s GDSs including settling GDS purchased tickets through Airlines Reporting Corporation (ARC), growing its Sales Team across the country, and enhancing the tools business travel decision makers need to manage their respective travel programs.

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