Published on : Monday, January 25, 2021
Florida tourism industry experienced its worst days during the pandemic. Businesses paused with sudden lock down decision and hospitality and tourism industry suffered. However, with the passing of 2020, New Year 2021 brought with it new hopes and expectations, and the industry expect growth and prosperity after the pandemic pause. In Brevard County, the director of tourism mentioned that they experienced a loss of about $500 million last year in visitor spending. Now, they’re hoping to make up for the lost time.
As the industry is taking positive turn this year, Peter Cranis, the Space Coast Office of Tourism executive director mentioned that one of the key tourist attractions, Space Coast that has most number of launches in the world is expected to reconnect with customers and bounce back in business. And now the Coast is ready with a full calendar of launches scheduled, Cranis predicts Brevard could draw hundreds of thousands of visitors. He is also feeling confident about a significant return in cruising and visitors flying into Orlando.
People are also excited to get back to beach, and they are counting on the revisiting of tourists during spring and summer, Crains added. The Space Coast Office of Tourism is spending $2 million on a summer marketing campaign. That’s more than double what they spent in 2020.
The Space Coast will have some star power too. Actor Tom Cruise is expected to film one of his next movies at the International Space Station.