Spanish hotel mergers are a way to survive amidst pandemic loss

Published on : Wednesday, August 26, 2020

When the world is staying indoors, the hotel business around the world is one of the worst hist. Empty rooms and beds in Spanish hotels have ripped off the owners from all hopes of returning to business in recent future. The pandemic has brought the tourism and hotel industry to a sudden halt, and to sustain if not recover, Spanish hotels have thought of selling or buy rivals and engage into mergers.

Javier Jimenez, head of Spain’s Association of Hotel Directors in the Costa Blanca region, which includes the resort towns of Benidorm, Denia and Torrevieja mentioned that this influx in the market will create new opportunities to sell and the hotel chains could look into the situation in a positive way.

Hotel owners are incorporating all available strategies to survive amidst critical times. Before the coronavirus threat, Spain was the second most visited tourist destinations after France, hence they hope that investors will be interested in spending.

Though few tourists have returned, yet owing to chances of infection spread and new normal regulations, holidaymakers are sceptic about traveling. Besides this, the rules and regulations of UK government such as travellers to follow quarantine after return, or thorough check-ups at airport and during the touring, etc like following safe distance rule or disinfecting and sanitizing properly while touring to curb virus spread or reduce chances of infection spread are some of the reasons affecting travellers decision at the moment.

Hotels and associations are though hopeful of resuming business, yet are forced to take stern steps to survive during the pandemic phase.

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