In spite of difficulties, European tourism was stable and growing in the third quarter of 2019

Published on : Friday, November 15, 2019

In spite of many difficulties, European tourism was still stable and growing in the third quarter of this year. For 2019, European Travel Commission predicts a 3 to 4 percent rate of growth in international arrivals, according to its third-quarter trend report released on Wednesday.


Several important macroeconomic and political factors appear on the horizon. Year-to-date growth slowed for all reporting countries, from 4.5 percent in 2018 to 3.4 percent.


Various country-level issues also have the possibility to get worse and disrupt the market further. Overall, European tourism is stable for now, but it’s on wobbly ground.


The commission’s executive director, Eduardo Santander said, “European destinations need to develop long-term sustainable management solutions to enable tourism to flourish, rather than just merely grow. This requires constant monitoring and an adequate analysis of the tourism impact on the economy, the environment, and local communities in order to obtain actionable insights from all industry actors.”


One concern, especially, is that about Germany, which is a huge source market for many markets both in and out of Europe. Germany has been in the midst of an economic downturn, bordering on recession, for some time, and it appears to have had affected its outbound numbers.


Important markets including Cyprus, Greece, and Portugal all witnessed year-to-date declines from Germany, with Cyprus down a steep 17.9 percent. Germany is the largest western European source market for Greece, exhibiting a 7.1 percent decline on data covering January to June.


Also, central and eastern European countries Romania, Bulgaria, Slovakia, and Hungary all witnessed declines in arrivals from Germany.


Markets witnessing notable increases in German travelers included Montenegro, Estonia, Slovenia, and Serbia.


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