Published on : Friday, September 6, 2019
Running under the theme ‘Challenges and Growth in the Face of a Crisis’, the event for this year will bring together the experts of global destination who will talk about their specialist knowledge and insights on the way tourism industries can execute sustainable policies in the long-run and improve as well as reconstruct following sundry incidents starting right from terror attacks to natural disasters. With tourism often providing considerably behind financial growth of different nations, it is crucial that brands related to travel and professionals alike have the tools and know-how needed to respond to and recover after a period of crisis.
This year’s FOT 2019 summit will have special listings in terms of speakers and comprehensive talks with top destination marketers and travel industry professionals. The summit will start with a special discussion with Richard Quest (CNN Correspondent and host of Quest Means Business) who will discuss about the future of tourism locally as well as globally, followed by the keynote speaker of FOT 2019, Anita Mendiratta, special advisor to the Secretary General at UNWTO who will explore the topic ‘Rising Above – Emerging Stronger Through Crisis’.
To quote, Dileep Mudadeniya, head of brand marketing at Cinnamon Hotels and Resorts, ‘’As pioneers of this innovative industry event, we constantly strive to spearhead local and regional industry growth and progress. Developing a strong recovery strategy, strengthening our ability to address a crisis and act on it effectively and taking all the vibrancy and diversity that our nation has to offer as a destination, to the world are all key priorities in the coming months.”