Sri Lanka is all prepared to declare 2022 as the “Visit Sri Lanka Year”!

 Friday, December 17, 2021 


The government of Sri Lanka is all prepared to declare 2022 as the “Visit Sri Lanka Year” in accordance with the integrated five-year Global Communication Campaign (GCC). By 2025, it is all set to draw 6 million tourists and $10 billion in earnings in spite of the tough situation inflicted by pandemic.

“As per our pre-Covid plan, it is critical to embark on an effective and holistic destination marketing campaign. This targeted program will not be altered even amidst the pandemic challenges,” Tourism Minister Prasanna Ranatunga was quoted as saying by the local media.

By 2025, the Minister said Sri Lanka, has set a target to generate $10 billion in income by drawing 6 million tourists. The President, Gotabaya Rajapaksa, in his policy statement of “Vistas of Prosperity and Splendour”, has mentioned about this, reports Xinhua news agency.

Sri Lankan tourism has recently been identified as a thrust sector to reconstruct the economy and was recognized as an export sector.

101,872 tourists arrived from January 1 to November 28, 2021, as per official statistics, which comprise 41,177 tourists that arrived in the island nation in December.

In Sri Lanka, tourism was one of the worst-hit sectors by COVID-19 with around 4 million livelihoods, directly and indirectly, affected by the lockdowns and the closing of borders.

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