Sri Lanka planning to establish a new model for boosting tourism in the country

Published on : Friday, February 21, 2020

The Sri Lankan government is planning to establish a new model for boosting tourism in the island country, which will guarantee greater coordination, maximization of resources and delivery of efficient and effective services, said the Minister of Industrial Export, Investment Promotion, Tourism and Civil Aviation Prasanna Ranatunga.


The new model will include establishing a single agency merging the Sri Lanka Tourism Development Authority (SLTDA), the Sri Lanka Tourism Promotion Bureau (SLTPB) and the Sri Lanka Convention Bureau (SLCB).


Ranatunga said that he wishes to submit a Cabinet paper for approval of establishing such an agency next week.


“The new agency will be named Sri Lanka Tourism. With the necessary amendments to the Tourism Act, we hope the consolidated agency will be in a better position to provide an efficient service to all stakeholders of the industry,” said Ranatunga.


In addition, he said that the government is also considering changing the Sri Lanka Institute of Tourism and Hotel Management into a degree-awarding university. This would help turn tourism-related employment more attractive in Sri Lanka.


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