Sri Lanka to promote tourism during off season

Wednesday, July 25, 2018

Sri Lanka’s Tourism Promotion Bureau announced that it will soon launch mega campaigns in China, India and the Middle East to promote the island among tourists during the off season.

Tourism Minister John Amaratunga said that from September to November the first campaign will be held with a keen focus on special tour packages.

He further mentioned that the Sri Lanka Tourism Promotion Bureau had called for bids from advertising agencies for running the international campaign in the digital, social and print media. This will be carried for three months.

The tourism promotions office was negotiating with airlines, hotels and travel agencies to create suitable deals to attract the visitors.

If the campaign runs successfully, there will be a similar campaign  occurring from March to July.

There has been a recorded growth of 15.3 percent in the first half of 2018 as compared to the same period last year as per the data from the Tourism Ministry.

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