Published on : Monday, July 2, 2018
Recently, Sri Lanka Tourism has introduced many multiplatform global campaigns to endorse the tourism potential of Sri Lanka to the fullest. The campaigns have aimed on few main international markets like Europe, Middle East, China, India, APAC and the USA.
Sri Lanka Tourism promotion Bureau or the SLTPB has started a 3-month CNN global advertising campaign which is at present in progress, to showcase the uniqueness of Sri Lanka to the world as a tourism hot spot. The digital campaign is all geared up and now in its final stages of evaluation process and will be submitted for cabinet approval in early part of July 2018.
In the last 12 months, Sri Lanka Tourism has got bigger in its successful social media travel influencers program and visiting travel writer’s program as well. From May 2017 to April 2018, around 30 social media travel influencers have come to Sri Lanka, resulting social media reach of 65 million in general and a total engagement of 12.5 million on social media platforms comprising Instagram, YouTube and Facebook.
Numerous TV documentaries in terms of Sri Lanka have been aired on all the main TV channels like Channel 9 (Australia), WDR (Germany), 3SAT (France), CCTV (China) and ARTE (France/Germany) in 2017, defining country’s gorgeous tea estates, beaches, culture and exotic wildlife.
Besides earned publicity, advertising and branding, paid print media publications which showcased the Sri Lanka include Food and Travel Magazine, Escapism magazine UK, Abenteuer und Reisen & Reise Germany, Voyagers & Grand Reportages of France, and the Gulf newspaper, UAE.
Tags: Sri Lanka Tourism