Sri Lanka tourism regaining momentum getting over crisis period

Published on : Friday, March 13, 2020

Almost a year after a series of terrorist attacks targeting churches and luxury hotels in the capital city Colombo affecting Sri Lanka tourism severely, the country’s tourism industry is once again getting back on its feet to re-establish itself as a preferred destination.


Recent months have brought encouraging signs for Sri Lanka tourism stakeholders, not just in swift recovery of foreign visitor numbers, but also extraordinary opportunities gained after the unfortunate bomb attacks last April.


The Easter Sunday bombs happened at a time when Sri Lanka’s budding tourism sector was “just getting up to cruising speed”, said Miguel Cunat, chief experience officer at The Fabulous Getaway, a Colombo-based travel company. He rued the loss of positive momentum in tourism branding when the country suffered a 70 percent plunge in tourist arrivals in the weeks after the attacks.


Interestingly, the bomb attacks also spurred a spike in search traffic for Sri Lanka.
“Global travelers generally have low awareness of Sri Lanka, but we received serious publicity from the bombing when ‘Where is Sri Lanka’ became one of the top trending search terms for Google’s annual Year in Search roundup,” said Vickum Nawagamuwage, founder and CEO of Santani Resort and Spa, a luxury wellness resort in Kandy.


Sri Lanka’s unexpected tourism slump also gave the country a chance to “clean up things and put the house in order,” said KK Collection Executive Director Mario Stubbs.


Since coming into power last November, new Sri Lankan President Gotabaya Rajapaksa has identified tourism as a pivotal sector to revive Sri Lanka’s fragile economy, stressing the importance of developing new tourist attractions and creating an effective promotional method to put Sri Lanka back on the global travel map.


Rajapaksa’s presidency is bringing in hopes among private companies.


(No Like Yet)

Related Posts

Tags: , ,

Comments are closed.

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  rss_logo 
ttw_blogger_logo  ttw_blogger_logo


  • 01 WTM 2020
  • 02 WTM London 2020
  • 06 ITB Asia 2020
  • 06 SATTE-GenX-Virtual-Expo
  • 13 traveldaily20
  • 16 FHC 2020
  • 16 G&A 2020
  • 16 ITB asia 2020
  • 16 TAAPE 2020
  • 17 GWS-2020
  • 23 emitt 21
  • 30 PATA



      September 21 - September 22
    2. IT&CM ASIA

      September 22 - September 24
    3. KITF

      September 24 - September 26
    4. routes asia

      October 8 - October 10
    5. FOIRE DE TOURS 2020

      October 10 - October 18
Get our toolbar!
Review on