Sri Lanka tourism sets new goals to achieve targets

Published on : Friday, September 14, 2018

Sri Lanka tourismSri Lanka’s position as a tourist destination will be further strengthened with the newly set industry targets, which include four million tourist arrivals, 600, 000 direct employments and US $7 billion revenue from tourism in 2020. This was said by Minister of Tourism Development and Christian Religious Affairs John Amaratunga.

 
Mr. Amaratunga was speaking at a press conference held at the Sri Lanka Tourism to unveil the Tourism Leaders’ Summit and International Tourism Research Conference this year, to be held on October 4-5 at BMICH.

 
The conference is being organized by the Alumni Association of Tourism Economics and Hospitality Management and the students of the Tourism Study Programs of the Department of Economics, University of Colombo for the fourth consecutive year in Sri Lanka. This event coincides with the official ceremony of UNWTO World Tourism Day in Sri Lanka.

 
Mr. Amaratunga said that he is confident that the tourism conference will provide an opportunity for constructive dialogue on tourism policy development measures as well as ensure sustainable tourism development activities in Sri Lanka which will help prepare the industry for achieving two-fold growth of arrivals in to the country.

 
“While we work towards making Sri Lanka tourism as the leading revenue generator of the country, we must also be conscious of not killing the goose that lays the golden egg in the process of managing our tourism resources. In addition we need to maintain our cultural integrity, ecological process, biological diversity and life support systems that sustain our tourism assets,” Amaratunga said.

 
The minister said that long- term sustainability of the industry is extremely important.
He also said that tourism has become the passport to prosperity of many countries and Sri Lanka is no exception.

 


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