Sri Lanka Tourism to ink pact with Alibaba for tourism boost

 Tuesday, August 21, 2018 

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Sri LankanThe Sri Lankan Tourism Promotion Bureau (SLTPB) is all set to ink an agreement with Chinese e-commerce giant, Alibaba’s travel arm, Fliggy, to welcome 1,000 travellers weekly to Sri Lanka in order to expand the island’s growing tourism sector.

 
Tourism Minister John Amaratunga said that after obtaining the necessary approvals, the ministry would sign a Memorandum of Understanding with Alibaba next week.

 
Supreme Global Holdings Limited, the local company that has tied up with Alibaba, will work closely with SLTPB on the project’s implementation, which is expected to result in a positive large-scale impact on Sri Lanka’s tourism.

 
Supreme Global also intends to promote “Alipay”, an online payment, actively in Sri Lanka upon receiving the necessary clearances, thus taking Sri Lanka Tourism to new heights, especially among Chinese tourists, Mr Amaratunga said.

 
The minister expressed confidence that Sri Lanka would comfortably achieve the 2.5 million target set for this year, while noting that the country could achieve 3.5 million arrivals in 2019 provided global tourism outlook remains favourable.

 
In the first seven months of this year over 1.3 million tourists have arrived in Sri Lanka, recording a 13.7 per cent growth compared to the same period last year.

 

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